Project Details

Northern Elastomeric Incorporated (NEI)
Art direction, UX design and development

Project Description

A refresh was needed, for the out-dated Northern Elastomeric Incorporated (NEI) site, and it was in need of a new, less confusing navigation system. The site had to be appealing to homeowners, contractors as well as manufacturers, so a more sophisticated palette was introduced, as well as a new user interface (UI), site structure/information architecture, page layout, and navigation.

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