ClientAnthem Blue Cross and Blue Shield
SkillsArt direction, illustration, design and production
As a sponsor of the Manchester city marathon, the health insurance company Anthem Blue Cross and Blue Shield had a booth and wanted to push traffic there. To make this happen, on the road signage was the solution. A large iron stencil was created, that could be used to spray paint the street and lead folks to the booth. If you look close you can see the cross and shield in the heel of the sneaker print.